This article may be about playing the business dating game, but it is accompanied by a warning:
Networking is a very important activity for people running start-up businesses, but it can kill you..! [Read more…]
The Hitchhiker's Guide to Entrepreneurship
Developing an insight into the behaviour of others is a powerful advantage in entrepreneurial life. Some find building relationships easier than others. But regardless of your ability, understanding how the entrepreneur can read minds requires practice and some understanding of behavioural theory… [Read more…]
The car stops. You open the vehicle’s passenger door and eye the driver. In those first 7 seconds you’re tuning into one thing…
A short conversation ensues about direction and destination. But the verbal exchange masks the important stuff. Because the decision to accept a lift is never a small one. You’re checking out the driver’s appearance and the state of the vehicle. You listen to tone and even smell the air. And if they’ve got company, there’s many more judgements to make.
Sometimes the decision is easy and delightful. For example, whilst hitching north of Aberystwyth I opened the door of a large gleaming Mercedes only to set eyes on a world rugby legend sitting at the wheel (read on). Then there’s the bizarre, like the time I slung back a minibus door to be greeted by a group of singing builders (with an unusual passion for scaffolding) . And of course, the real challenges; when your sixth sense (which is developed through experience) suggests something isn’t right.
And that ‘dynamic’ of meeting new people is the same in business. Entrepreneurs cannot wait for people to come to them. This necessarily means going out to see people and working in unfamiliar territory and different situations. This stretches the comfort zone and initially puts you out of control, but with practice and experience, patterns of behaviour emerge and confidence grows.
It’s accepted that people are typically far less relaxed when they meet others for the first time. Those first 7 seconds may also be awkward. But just like the hitchhiker, the entrepreneur has a vested interest in developing judgement skills, using time efficiently and being liked by people they meet.
According to leadership expert Carol Kinsey Goman, first opinions about people are typically formed within those first 7 seconds. As a hitchhiker I rarely spent much time talking about directions before getting in the vehicle. And I reckon I can count on one hand the lift offers I actually rejected. And these ratios reflect almost exactly my first-time meetings with people in business. Within those first 7 seconds I’ve decided the person in front of me isn’t a lunatic and it’s likely that the time will be well spent.
Of course, judgement works both ways. In those first 7 seconds the other person is making their mind up about you. Appearance, speech, manner and eye contact are all assessed. Over the years drivers also told me awful stories of hitchikers who stank.
As part of any assessment it’s important not to just listen to what people say when you first meet them. If you’re in their office what does the rest of the room tell you about them? How well do they dress? How much interest do they take in you? How do they behave towards others? Answers to these questions provide clues about the person/people with whom you are dealing and you are able to adjust your own behaviour accordingly. You’ll find many other articles within this blog that focus on relationships and human behaviour.
Questions and listening
Back in the Wales, my unexpected meeting with Welsh rugby legend Gareth Edwards (and scorer of the greatest try in rugby history) will live with me forever. But throughout that memorable journey, winding through the valleys towards Snowdonia, I enjoyed listening to his take on life, how his sporting career started (as an 18 year old he hitchhiked to his first pre-match Welsh rugby training session and was picked up by a journalist tasked with discovering the brilliant new scrum half!) and of course why he picked me up. As such, Gareth did most of the talking and I just listened. This simple dynamic works in a very powerful way and builds relationships because it is based on the following principle:
…the most important person in our own world is ourselves and given the opportunity we typically ‘like’ to talk about ourselves.
Within the pages of the must read book ‘Influence: Science & Practice‘, world-renowned author Robert Cialdini devotes a whole chapter to the issue of ‘Liking’. Critically, we like people who take a genuine interest in us and the easiest way to demonstrate this is to ask questions and listen to what people say.
The entrepreneur who seeks genuine (not insincere) interest in prospects, customers, suppliers and staff, makes people feel good about themselves and thus builds stronger relationships. By contrast, the person who talks endlessly about themselves falls into a common trap. They bore quickly and struggle to build quality relationships.
As a hitchhiker it was always my way to encourage the driver to talk about themselves. Not only was it interesting to learn about their lives, but they typically drove me further (Gareth very kindly went an extra 20 miles).
However, people are different and some are cautious about revealing information. When I hitched some didn’t want to talk at all. But by tuning into situations it was possible to adopt appropriate strategies that reflected the needs of the individual with whom I travelled. But building sound relationships from scratch means judging those first 7 seconds effectively.
Key Learning Points: Regularly meeting new people makes you a better judge of others and situations. In those first 7 seconds actively seek non-verbal and verbal clues to help you assess others and then create a positive influence by asking questions and listening to what’s said.
Businesses that have learnt how to succeed with a market focused strategy are far more likely to survive and thrive.
Unfortunately, far too many small businesses adopt a product focused strategy and fail to understand the market(s) being served. Research is considered a distraction rather than the guiding light. And this is a key reason why so many businesses fail early… [Read more…]