Tag: Perfect Pitch

Become a Better Business Writer

Be a better business writer & sharpen your communication To be a better business writer it's important to practice and learn from mistakes. Years ago, I co-wrote and published an on-line book. Entitled ‘Dexter Bentley: My first million’ the story follows the entrepreneurial journey of a young man whose academic failures prove to be the catalyst for business success... Read More

Go Screw the Pitch

No one ever sets out to screw the pitch or screw up their presentation. But so many people do because they don't prepare properly and/or assume (falsely) what the audience wants. But for anyone who wants to screw the pitch (or for anyone who has suffered in the audience) here are my top 10 fulfilment tips. Enjoy the comedic, funny but true, value. Read More

Present to Influence the Audience

How do you present to influence the audience? Stood by the roadside thumbing lifts was an empowering experience. Drivers who stopped validated what I was doing and thus hitchhiking became meaningful, worthwhile and rewarding. Whilst it wasn't rocket science, I always thought carefully in advance about my appearance as well as how and where I stood. And I looked at the driver as the vehicle approached. By thinking about how I should present to influence the audience, I was doing my best to sell the idea of being offered a lift... Read More