Common-sense sales & marketing: What works?

Covering a wide range of topics find fresh ways to approach and apply your sales and marketing. Posts reference: meetings; pitching; networking; dealing with people; closing; planning and strategy; research; ideas; branding; targeting; pricing; product development; distribution; marketing promotions; export and more.

Embedding Negotiation Skills

Embedding negotiation skills, so people understand how to apply learning, is best achieved through a combination of theory and repeated practice. Principles underpinning good negotiation have not changed much over time. But, whilst people may remember what they have read and been told to do, they are typically less aware of their own behaviour and how it impacts the 'ot Read More

Teach & Defeat Deafening Silence

Adjusting to deafening silence is not easy Teaching budding entrepreneurs about finance, marketing and business plans etc. is commonplace. But how many courses allow their content to be infiltrated by a fundamental issue virtually all start-ups face? I'm talking about the shock of deafening silence... Read More

Brexit Wrecks it (For the Moment)

Brexit wrecks it (for the moment) If Brexit wrecks, BRITISH universities can take nothing for granted ever again. The days when we can count on a steady stream of foreign students to shore up the nation’s depleting higher education coffers are gone. Brexit wrecks it... Read More

Low Budget London Office

Low budget London office. Discover the entrepreneurial way to work in the capital HAD Abraham Maslow, that genius American psychologist, who died in 1970 survived to witness today's technological wonders, he would have amended his life’s work... Read More

Badvertising

Avoid Badvertising by applying sound principles when creating promotional materials Gathering a committee to discuss and design your ads doesn’t necessarily “make a camel”, as the saying goes. Sometimes it makes a tortoise… Read More

Good customer relations: Think detail

How do you ensure good customer relations? Have a tough day… thinking about good customer relations? If the giant supermarkets can get good customer relations wrong by not deeply enough considering their interaction with the public, then there is hope for all new entrepreneurs. Tesco has just… Read More

In search of free publicity

In search of free publicity... So you are in search of free publicity and want to let the public know that you’re in the marketplace - that your goods/services/ product are ever so useful and worth paying for? Here is a major marketing tip that could positively turn the fortune of your sprouting venture: Advertising costs money. But editorial, whatever the medium, can be free... Read More