Common-sense sales & marketing: What works?

Covering a wide range of topics find fresh ways to approach and apply your sales and marketing. Posts reference: meetings; pitching; networking; dealing with people; closing; planning and strategy; research; ideas; branding; targeting; pricing; product development; distribution; marketing promotions; export and more.

Common-sense sales & marketing: What works? | Practical 'How to' business guidance and advice | Successes & failures: Invaluable lessons from entrepreneurs

How we paid only $25.00 for exhibition TV hire
ByPeter Harrington March 8, 2023March 8, 2023

Exhibition TV hire these days can be incredibly expensive. The supply of audio visual equipment to organisations attending events and conferences is big business. Over the years, our digital learning solutions company has paid for stand space and exhibited all over the world. Since we don’t want to fly large TV screens thousands of miles,…

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Common-sense sales & marketing: What works? | Practical 'How to' business guidance and advice

Empathetic Patient Selling
ByPeter Harrington June 7, 2020June 8, 2020

Empathetic, patient selling is the way startups should engage customers and prospects during the C19 crisis. In times of uncertainty, people are typically not looking for deals, discounts and best buys. Instead, they are looking for support, help and reassurance. But why is it so important to understand empathetic patient selling and how does it…

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Common-sense sales & marketing: What works? | Practical 'How to' business guidance and advice

Effective Communications: Make the Complex Simple
ByPeter Harrington May 24, 2020June 20, 2022

For any business, effective communications is all about making the complex simple. Your proud research-backed venture may have a world-beating product, all positioned and priced correctly. But if you are falling into this very common communications trap, the success you believe you deserve will always elude you…

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Common-sense sales & marketing: What works? | Podcast | Practical 'How to' business guidance and advice | Successes & failures: Invaluable lessons from entrepreneurs

Startup Survival Podcast Series 1
ByPeter Harrington April 16, 2020June 6, 2022

Peter Harrington hosts the Entrepreneurship Podcast for Future Changemakers – Listen to Series 1 of the Startup Podcast here. Written and published by serial entrepreneur Peter Harrington, Series 1 of the Startup Survival Podcast draws on 30+ years of starting & growing companies. Combining interviews, recommended reads and theory tips, this entrepreneurship podcast is designed…

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Common-sense sales & marketing: What works? | Practical 'How to' business guidance and advice

Trust Ladders
ByPeter Harrington January 13, 2019June 26, 2022

Trust ladders are critical aids for anyone wanting to start and/or grow a business. However, in all my experience, only a minority of startups actively take advantage of trust ladders and go onto treat them with appropriate respect. What are these trust ladders and how might they help you grow your new venture? Trust Challenges…

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Common-sense sales & marketing: What works? | Practical 'How to' business guidance and advice

Overcome Customer Objections
ByPeter Harrington November 30, 2018June 23, 2022

Being able to overcome customer objections is a skill all entrepreneurs should master. Since the job of the entrepreneur is to create change, move things forward and sell new ideas, resistance should be expected. Winning people over though is seldom easy. The process requires patience, an understanding of how people behave plus an appreciation you…

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Common-sense sales & marketing: What works? | Great teaching: Entrepreneurship, enterprise & business | Practical 'How to' business guidance and advice

Embedding Negotiation Skills
ByPeter Harrington February 23, 2018September 18, 2021

Embedding negotiation skills, so people understand how to apply learning, is best achieved through a combination of theory and repeated practice. Principles underpinning good negotiation have not changed much over time. But, whilst people may remember what they have read and been told to do, they are typically less aware of their own behaviour and…

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Common-sense sales & marketing: What works? | Great teaching: Entrepreneurship, enterprise & business | Practical 'How to' business guidance and advice | Successes & failures: Invaluable lessons from entrepreneurs

Teach & Defeat Deafening Silence
ByPeter Harrington February 28, 2017May 27, 2020

Teaching budding entrepreneurs about finance, marketing and business plans etc. is commonplace. But why is it so many courses forget to include a fundamental issue virtually all start-ups face?

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