Covering a wide range of topics find fresh ways to approach and apply your sales and marketing. Posts reference: meetings; pitching; networking; dealing with people; closing; planning and strategy; research; ideas; branding; targeting; pricing; product development; distribution; marketing promotions; export and more.
Teaching budding entrepreneurs about finance, marketing and business plans etc. is commonplace. But why is it so many courses forget to include a fundamental issue virtually all start-ups face?
If Brexit wrecks, BRITISH universities can take nothing for granted ever again. The days when we can count on a steady stream of foreign students to shore up the nation’s depleting higher education coffers are gone. Brexit wrecks it…
HAD Abraham Maslow, that genius American psychologist, who died in 1970 survived to witness today’s technological wonders, he would have amended his life’s work…
Badvertising is common. in fact it’s way too common. Why is it that people running small businesses spend so much money and time on adverts that fail to communicate the main message? Or worse, any message at all. People working on their own can suffer from tunnel vision. And most small business owners I know…
It takes spivs and scoundrels who thrived in the post-war austerity of London to teach us all a profound lesson in what good, glamorous branding is all about. Know what I mean, guv?
Have a tough day… thinking about good customer relations? If the giant supermarkets can get good customer relations wrong by not fully thinking through their interaction with the public, then there is hope for all new entrepreneurs.
So you are in search of free publicity and want to let the public know that you’re in the marketplace – that your goods/services/ product are ever so useful and worth paying for? Here is a major marketing tip that could positively turn the fortune of your sprouting venture: Advertising costs money. But editorial, whatever…
Waking to the sound of an alarm shouldn’t be part of any holiday. But this morning, the family is Cappadocia ballooning. It’s 4am. In 20 minutes, a minibus will collect us from our stunning cave hotel. In little over an hour, and before the sun has risen, we will be climbing towards Turkey’s rich and loyal blue…
You must be logged in to post a comment.