Common-sense sales & marketing: What works?
Covering a wide range of topics find fresh ways to approach and apply your sales and marketing. Posts reference: meetings; pitching; networking; dealing with people; closing; planning and strategy; research; ideas; branding; targeting; pricing; product development; distribution; marketing promotions; export and more.
Brexit Wrecks it (For the Moment)
If Brexit wrecks, BRITISH universities can take nothing for granted ever again. The days when we can count on a steady stream of foreign students to shore up the nation’s depleting higher education coffers are gone. Brexit wrecks it... Read More
Low Budget London Office
Low budget London office. Discover the entrepreneurial way to work in the capital HAD Abraham Maslow, that genius American psychologist, who died in 1970 survived to witness today's technological wonders, he would have amended his life’s work... Read More
Are You Badvertising?
Avoid Badvertising by applying sound principles when creating promotional materials Badvertising is common. in fact it's way too common. Why is it that people running small businesses spend so much money and time on adverts that fail to communicate the main message? Or worse, any message at all. People working on their own can suffer from tunnel vision. And most small business owners I know can't afford to engage an ad agency. But gathering a committee of friends to discuss and design your ads doesn’t necessarily “make a camel”, as the saying goes. Sometimes it makes a tortoise… Read More
In Cahoots with Cahoots Branding
Cahoots branding It takes spivs and scoundrels who thrived in the post-war austerity of London to teach us all a profound lesson in what good, glamorous branding is all about. Know what I mean, guv? Read More
Good Customer Relations: Think Detail
How do you ensure good customer relations? Have a tough day… thinking about good customer relations? If the giant supermarkets can get good customer relations wrong by not fully thinking through their interaction with the public, then there is hope for all new entrepreneurs. Read More
In search of free publicity
In search of free publicity... So you are in search of free publicity and want to let the public know that you’re in the marketplace - that your goods/services/ product are ever so useful and worth paying for? Here is a major marketing tip that could positively turn the fortune of your sprouting venture: Advertising costs money. But editorial, whatever the medium, can be free... Read More
Cappadocia Ballooning at sunrise. We counted 92 balloons. Waking to the sound of an alarm shouldn't be part of any holiday. But this morning, the family is Cappadocia ballooning. It's 4am. In 20 minutes, a minibus will collect us from our stunning cave hotel. In little over an hour, and before the sun has risen, we will be climbing towards Turkey's rich and loyal blue skies. The air will be warm, clear and still. The views breathtaking. And then the sun will rise... Read More
Social Media Business Ethics
OMG! She's fallen! Does she really? Paying attention to social media business ethics. Reaching for my camera (rather than my daughter's foot) as Megan falls from a Chicago skyscraper, suggests an untruth is perhaps at play... Read More