Common-sense sales & marketing: What works?

Covering a wide range of topics find fresh ways to approach and apply your sales and marketing. Posts reference: meetings; pitching; networking; dealing with people; closing; planning and strategy; research; ideas; branding; targeting; pricing; product development; distribution; marketing promotions; export and more.

Low Budget London Office

Low budget London office. Discover the entrepreneurial way to work in the capital HAD Abraham Maslow, that genius American psychologist, who died in 1970 survived to witness today's technological wonders, he would have amended his life’s work... Read More

Are You Badvertising?

Avoid Badvertising by applying sound principles when creating promotional materials Badvertising is common. in fact it's way too common. Why is it that people running small businesses spend so much money and time on adverts that fail to communicate the main message? Or worse, any message at all. People working on their own can suffer from tunnel vision. And most small business owners I know can't afford to engage an ad agency. But gathering a committee of friends to discuss and design your ads doesn’t necessarily “make a camel”, as the saying goes. Sometimes it makes a tortoise… Read More

Good Customer Relations: Think Detail

How do you ensure good customer relations? Have a tough day… thinking about good customer relations? If the giant supermarkets can get good customer relations wrong by not fully thinking through their interaction with the public, then there is hope for all new entrepreneurs. Read More

In search of free publicity

In search of free publicity... So you are in search of free publicity and want to let the public know that you’re in the marketplace - that your goods/services/ product are ever so useful and worth paying for? Here is a major marketing tip that could positively turn the fortune of your sprouting venture: Advertising costs money. But editorial, whatever the medium, can be free... Read More

Cappadocia Ballooning

Cappadocia Ballooning at sunrise. We counted 92 balloons. Waking to the sound of  an alarm shouldn't be part of any holiday. But this morning, the family is Cappadocia ballooning. It's 4am. In 20 minutes, a minibus will collect us from our stunning cave hotel. In little over an hour, and before the sun has risen, we will be climbing towards Turkey's rich and loyal blue skies. The air will be warm, clear and still. The views breathtaking. And then the sun will rise... Read More

Social Media Business Ethics

OMG! She's fallen! Does she really? Paying attention to social media business ethics. Reaching for my camera (rather than my daughter's foot) as Megan falls from a Chicago skyscraper, suggests an untruth is perhaps at play... Read More

Start Exporting: Your Practical Guide

Start exporting - Global opportunities are out there Building the SimVenture brand has involved little hitchhiking but much globe-trotting over the last decade. In this time, exporting has become a key revenue stream for our company. Over 35% of all sales are now sourced from overseas. So what's been learnt and how can you start exporting and build your business? Here are my top 10 tips... Read More