Common-sense sales & marketing: What works?

Covering a wide range of topics find fresh ways to approach and apply your sales and marketing. Posts reference: meetings; pitching; networking; dealing with people; closing; planning and strategy; research; ideas; branding; targeting; pricing; product development; distribution; marketing promotions; export and more.

In search of free publicity

In search of free publicity... So you are in search of free publicity and want to let the public know that you’re in the marketplace - that your goods/services/ product are ever so useful and worth paying for? Here is a major marketing tip that could positively turn the fortune of your sprouting venture: Advertising costs money. But editorial, whatever the medium, can be free... Read More

Cappadocia Ballooning

Cappadocia Ballooning at sunrise. We counted 92 balloons. Waking to the sound of  an alarm shouldn't be part of any holiday. But this morning, the family is Cappadocia ballooning. It's 4am. In 20 minutes, a minibus will collect us from our stunning cave hotel. In little over an hour, and before the sun has risen, we will be climbing towards Turkey's rich and loyal blue skies. The air will be warm, clear and still. The views breathtaking. And then the sun will rise... Read More

Social Media Business Ethics

OMG! She's fallen! Does she really? Paying attention to social media business ethics. Reaching for my camera (rather than my daughter's foot) as Megan falls from a Chicago skyscraper, suggests an untruth is perhaps at play... Read More

Start Exporting: Your Practical Guide

Start exporting - Global opportunities are out there Building the SimVenture brand has involved little hitchhiking but much globe-trotting over the last decade. In this time, exporting has become a key revenue stream for our company. Over 35% of all sales are now sourced from overseas. So what's been learnt and how can you start exporting and build your business? Here are my top 10 tips... Read More

Entrepreneurial Poetry

John Keats - inspiration for entrepreneurial poetry John Keats, the famous 19th century poet, became part of the Italian family holiday during the summer. His life fascinated me and helped me to understand the power of entrepreneurial poetry... Read More

Entrepreneurship Competition: Flavour of the Umph!

Umph! The Entrepreneurship Competition Being 25 years' self-employed I feel I've developed a 'nose' for judging whether a business or project might work. The personal journey over the last quarter century has had its mix of success and failure; critical experience informing the senses as to whether something new can progress sufficiently so it bears fruit in the longer-term... Read More

Making successful telephone sales calls

Learn the art of making successful telephone sales calls People seeking to master the art of making successful telephone sales calls are often crap at their job. What’s worse is that many have received some god-awful training which might as well be called ‘How to shaft the customer’... Read More

How to Maximize Exhibition Opportunities

How do you maximize exhibition opportunities? To promote products and services, many small businesses need to know how to maximize exhibition opportunities. Just like the hitchhiker, you put yourself right in front of passing potential customers, waiting for someone to take interest and stop by... Read More