Common-sense sales & marketing: What works?

Covering a wide range of topics find fresh ways to approach and apply your sales and marketing. Posts reference: meetings; pitching; networking; dealing with people; closing; planning and strategy; research; ideas; branding; targeting; pricing; product development; distribution; marketing promotions; export and more.

Teenage Love Fires Entrepreneurial Spirit

Teenage love fires entrepreneurial spirit To describe one of my first loves as a 'big bag' might be a little misleading, but it is quite true. Like any other 16 year-old, relationships were important to me. I wasn't necessarily looking for it and back then I didn't realise that teenage love fires entrepreneurial spirit. But 30 years later, I get goosebumps. And the hairs on my neck stand on stilts when I think of that memorable first encounter. It was like this... Read More

Take students to the darkside

Take students to the darkside to make learning meaningful & relevant Pink Floyd's chart breaking 1973 album 'Dark Side of the Moon' brought a legendary band together in a highly creative and entrepreneurial manner. The music was rich and expressive and importantly tangential to the popular but increasingly bland 'Glam rock'. Charting for over 740 weeks, 'Dark Side of the Moon' opened the door to world fame and fortune for 4 young men... Read More

Game on for back bedroom passion

Reading anything by Bill Bryson makes me smile and laugh out loud. As a young man, Mr Bryson discovered the joys of hitchhiking. Driven by a thirst for adventure he spent two summers travelling around Europe with the aid of his thumb. He didn't know it at the time, but the accumulated experience when combined with his journalistic skills (acquired later) would make him a best-selling author (and a mint)... Read More

Present to influence the audience

How do you present to influence the audience? Stood by the roadside thumbing lifts was an empowering experience. Drivers who stopped validated what I was doing and thus hitchhiking became meaningful, worthwhile and rewarding. Whilst it wasn't rocket science, I always thought carefully in advance about my appearance as well as how and where I stood. And I looked at the driver as the vehicle approached. By thinking about how I should present to influence the audience, I was doing my best to sell the idea of being offered a lift... Read More

Plan to achieve sales effectively

How do you plan to achieve sales effectively? In the early nineties I employed a salesman on a short-term 10 week contract. I gave him a sales target of £10k and suggested we meet each Friday to review progress. This was my plan to achieve sales effectively... Read More

Develop Resilience: Tackle the Biggest Problem First

When the going gets tough, tackle the biggest problem first "Where ya goin?" The van driver shouted above the noise of the engine. He was leaning over from his seat, pushing the passenger door open with his outstretched hand. Standing on the pavement and with my heavy rucksack held over one shoulder I replied. "Lake District!" The prospect of a lift added eagerness to my voice. "Get in. But I'm only going to 'arrogate'..." Read More