Common-sense sales & marketing: What works?

Covering a wide range of topics find fresh ways to approach and apply your sales and marketing. Posts reference: meetings; pitching; networking; dealing with people; closing; planning and strategy; research; ideas; branding; targeting; pricing; product development; distribution; marketing promotions; export and more.

Entrepreneurial Poetry

John Keats - inspiration for entrepreneurial poetry John Keats, the famous 19th century poet, became part of the Italian family holiday during the summer. His life fascinated and helped me to understand the power of entrepreneurial poetry... Read More

Entrepreneurship Competition: Flavour of the Umph!

Umph! The Entrepreneurship Competition Being 25 years' self-employed I feel I've developed a 'nose' for judging whether a business or project might work. The personal journey over the last quarter century has had its mix of success and failure; critical experience informing the senses as to whether something new can progress sufficiently so it bears fruit in the longer-term... Read More

Successful Phone Sales Calls

Learn the art of making successful phone sales calls People who don't seek to master the art of making successful phone sales calls are often crap at their job. What’s worse is that many charlatans have received some god-awful training which might as well be called ‘How to shaft the customer’... Read More

How to Maximize Exhibition Opportunities

How do you maximize exhibition opportunities? To promote products and services, many small businesses need to know how to maximize exhibition opportunities. Just like the hitchhiker, you put yourself right in front of passing potential customers, waiting for someone to take interest and stop by... Read More

Become a Better Business Writer

Be a better business writer & sharpen your communication To be a better business writer it's important to practice and learn from mistakes. Years ago, I co-wrote and published an on-line book. Entitled ‘Dexter Bentley: My first million’ the story follows the entrepreneurial journey of a young man whose academic failures prove to be the catalyst for business success... Read More

Making a meal out of dishonest business

The horsemeat scandal and making a meal out of dishonest business Supermarket 'thoroughbred' 'Tesco' was guilty of making a meal out of dishonest business during the horsemeat scandal. Matters lurched south in Jan 2013 when the company took out national ads apologising for its home-brand burger containing a reported 30% horsemeat. Then the public had to stomach the notion that consuming a 'Spaghetti Western' didn't necessarily involve watching horses on the telly. And when Tesco thought the PR couldn't worsen, well it did... Read More

Top 10 Entrepreneur Websites

Recommended top 10 entrepreneur websites To discover the top 10 entrepreneur websites, I polled the views of over 500 people involved with the industry. All respondents worked in an advisory/business support capacity in academia, and/or the public/private sectors. Some people ran their own businesses. To keep things simple, I asked the single question: "What websites do you recommend entrepreneurs use..?" Read More

Go Screw the Pitch

As part of Global Enterprise Week I was invited to talk to students at Oaklands College about the art of pitching , or rather how not to screw the pitch. To engage and entertain minds I chose not to follow convention. Instead I shared the notion that if you are going to screw the pitch (as happens in reality), here were my Top 10 Tips (many based on actual experience) how to do it. Enjoy...   Read More