Common-sense sales & marketing: What works?

Covering a wide range of topics find fresh ways to approach and apply your sales and marketing. Posts reference: meetings; pitching; networking; dealing with people; closing; planning and strategy; research; ideas; branding; targeting; pricing; product development; distribution; marketing promotions; export and more.

Become a Better Business Writer

Be a better business writer & sharpen your communication To be a better business writer it's important to practice and learn from mistakes. Years ago, I co-wrote and published an on-line book. Entitled ‘Dexter Bentley: My first million’ the story follows the entrepreneurial journey of a young man whose academic failures prove to be the catalyst for business success... Read More

Making a meal out of dishonest business

The horsemeat scandal and making a meal out of dishonest business Supermarket 'thoroughbred' 'Tesco' was guilty of making a meal out of dishonest business during the horsemeat scandal. Matters lurched south in Jan 2013 when the company took out national ads apologising for its home-brand burger containing a reported 30% horsemeat. Then the public had to stomach the notion that consuming a 'Spaghetti Western' didn't necessarily involve watching horses on the telly. And when Tesco thought the PR couldn't worsen, well it did... Read More

Top 10 Entrepreneur Websites

Recommended top 10 entrepreneur websites To discover the top 10 entrepreneur websites, I polled the views of over 500 people involved with the industry. All respondents worked in an advisory/business support capacity in academia, and/or the public/private sectors. Some people ran their own businesses. To keep things simple, I asked the single question: "What websites do you recommend entrepreneurs use..?" Read More

Go Screw the Pitch

As part of Global Enterprise Week I was invited to talk to students at Oaklands College about the art of pitching , or rather how not to screw the pitch. To engage and entertain minds I chose not to follow convention. Instead I shared the notion that if you are going to screw the pitch (as happens in reality), here were my Top 10 Tips (many based on actual experience) how to do it. Enjoy...   Read More

Commercial Comedy is Serious Business

No joking. Commercial comedy and having a laugh is serious business. As our plane readied for take off to Cape Town, the stewardess commenced the well rehearsed health and safety briefing. Little did we know that the airline's approach to commercial comedy meant the ordinary was about to become extraordinary. "In the event of the cabin losing air pressure, oxygen masks will drop down from above your heads." Her words were calm. She paused and looked to see who was paying attention... Read More

How to Avoid Crap Meetings

Learning how to avoid crap meetings is a key skill for entrepreneurs Once upon a business life I self-published a ‘book’ for the caravan market. Knowing little about these boxes on wheels and kidding myself the product was half-decent, I led a telesales department (me) and phoned UK caravan outlets in search of orders. And then I thought I had struck gold... Read More

The Most Important Entrepreneurial Skill: Why is it Seldom Taught?

Understanding why the most important entrepreneurial skill is seldom taught Globally, little evidence exists that business start-up and survival rates are improving. Data released by Experian (November 2011) showed 70% of start-up businesses fail within 36 months of starting. So it's a mystery why the most important entrepreneurial skill is seldom taught. If entrepreneurs are to survive & thrive we need to provide the right training... Read More

Teenage Love Fires Entrepreneurial Spirit

Teenage love fires entrepreneurial spirit To describe one of my first loves as a 'big bag' might be a little misleading, but it is quite true. Like any other 16 year-old, relationships were important to me. I wasn't necessarily looking for it and back then I didn't realise that teenage love fires entrepreneurial spirit. But 30 years later, I get goosebumps. And the hairs on my neck stand on stilts when I think of that memorable first encounter. It was like this... Read More