Common-sense sales & marketing: What works?

Covering a wide range of topics find fresh ways to approach and apply your sales and marketing. Posts reference: meetings; pitching; networking; dealing with people; closing; planning and strategy; research; ideas; branding; targeting; pricing; product development; distribution; marketing promotions; export and more.

Startup businesses must focus

Startup businesses must focus Startup businesses must focus in order to succeed. From an early point in my self-employment journey I regularly used these 4 questions to help my venture stay on track. Where have I come from? Where am I now? Where do I want to go? How do I get there? Read More

Achieving business competitive advantage

Watford Gap Service Station on the M1 is the only place where I have encountered real competition for a lift. Hitchhiking north from London one sunny Sunday afternoon, I was dropped off at the services only to find myself staring at a long queue of hitchhikers all desperate to travel my way. Buggar! Read More

Succeed with a market focused strategy

Succeed with a market focused strategy Businesses that have learnt how to succeed with a market focused strategy are far more likely to survive and thrive. Unfortunately, far too many small businesses adopt a product focused strategy and fail to understand the market(s) being served. Research is considered a distraction rather than the guiding light. And this is a key reason why so many businesses fail early... Read More