Let what happened to my young friend, Dermot, be an object lesson to all who want to learn how to fuse love with business. Now, as Valentine’s Day looms on February 14, this is as good a time as any to tell his story…
If you want to make a fast entrepreneurial fortune today, buy a lottery ticket. But if you possess some skills, resilience, patience and a preparedness to read the rest of this post, there is an alternative…
Remember how a Compendium of Games was always a standard, delightful gift under your Christmas tree? Well, ho, ho, ho, I have a similar offering for you, which should bring fascination throughout 2016 – and perhaps for years to come…
Badvertising is common. in fact it’s way too common. Why is it that people running small businesses spend so much money and time on adverts that fail to communicate the main message? Or worse, any message at all. People working on their own can suffer from tunnel vision. And most small business owners I know…
Showing vulnerability is not something we associate with ‘the successful ones’ or ‘the special ones’. Quite the opposite. Successful, special people strut their stuff with pomp and purpose. Think Trumped-up politics, sport or popular reality shows like ‘The Apprentice’. And invariably, you find yourself bridling. They are the aspiring heroes who haughtily present themselves to…
It takes spivs and scoundrels who thrived in the post-war austerity of London to teach us all a profound lesson in what good, glamorous branding is all about. Know what I mean, guv?
Have a tough day… thinking about good customer relations? If the giant supermarkets can get good customer relations wrong by not fully thinking through their interaction with the public, then there is hope for all new entrepreneurs.
So how do businesses claim editorial space and get media coverage? Through diligence, cunning, making time, careful cultivation and, above all, understanding what business editors seek. And this is how to get your story in the media…