So how do businesses claim editorial space and get media coverage? Through diligence, cunning, making time, careful cultivation and, above all, understanding what business editors seek. And this is how to get your story in the media…
So you are in search of free publicity and want to let the public know that you’re in the marketplace – that your goods/services/ product are ever so useful and worth paying for? Here is a major marketing tip that could positively turn the fortune of your sprouting venture: Advertising costs money. But editorial, whatever…
Whilst exhibiting our on-line simulation product at this year’s Learning Technologies Show in London, I noticed a man patiently looking over our stand. Curious to know more about his interest, I walked over and introduced myself…
Whilst my work involves frequent presentations to people within education, it’s rare for me to be in a primary school. But this last week, one audience was a class of enthusiastic Year 6 pupils from the Yorkshire town of Selby…
Ten years ago when the kids were just out of pushchairs, the family were walking in the Yorkshire Moors. Towards the summit of a hill an elderly man strode past us. He was full of ebullience but empty on engagement. Septic Blatter That man was Jimmy Saville. I remember thinking at the time there was…
Whilst the team is yet to see the blood, much sweat and the occasional tear has been shed whilst building what we believe is a game-changing business simulation…
The question “Can you teach entrepreneurship?” has received much attention over the last decade. People who teach entrepreneurship have an important job to do. However, much like the relationship between a ‘product’ and its life sustaining ‘market’, more consideration needs to be given to how people learn/engage with this subject. For me, academia stills over-emphases…
It intrigues me that I’ve never found a course focusing on effective listening. Whilst we know listening is one of the most important skills to acquire, many of us also recognise our inability to listen well…
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