Practical ‘How to’ business guidance and advice

Straight-talking tips and advice on a wide range of business and entrepreneurship topics from an experienced expert.

De-mystifying finance and making money | Get yourself the job you want... | Practical 'How to' business guidance and advice | Successes & failures: Invaluable lessons from entrepreneurs

Startup Business Bootstrapping
ByPeter Harrington November 11, 2010September 18, 2018

Failure has a wonderful capacity to reveal opportunities that otherwise remain hidden. Disastrous ‘A’ Level results in 1984 forced me to take a gap year. Whilst I envied friends destined for university, part of me delighted in the chance to step off the education treadmill…

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Common-sense sales & marketing: What works? | Practical 'How to' business guidance and advice

How to brand a small business
ByPeter Harrington November 8, 2010September 18, 2018

Learn how to brand your small business effectively so people are drawn to you. Treat your brand as a personality and shape it accordingly.

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Common-sense sales & marketing: What works? | Practical 'How to' business guidance and advice

Achieving business competitive advantage
ByPeter Harrington November 8, 2010September 18, 2018

Watford Gap Service Station on the M1 is the only place where I have encountered real competition for a lift. Hitchhiking north from London one sunny Sunday afternoon, I was dropped off at the services only to find myself staring at a long queue of hitchhikers all desperate to travel my way. Buggar!

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Common-sense sales & marketing: What works? | Great teaching: Entrepreneurship, enterprise & business | Practical 'How to' business guidance and advice

Succeed with a Market Focused Strategy
ByPeter Harrington November 8, 2010January 21, 2019

Businesses that have learnt how to succeed with a market focused strategy are far more likely to survive and thrive. Unfortunately, far too many small businesses adopt a product focused strategy and fail to understand the market(s) being served. Market Research is considered a distraction rather than the guiding light. And this is a key…

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