Tag: Findus
Making a meal out of dishonest business
The horsemeat scandal and making a meal out of dishonest business
Supermarket 'thoroughbred' 'Tesco' was guilty of making a meal out of dishonest business during the horsemeat scandal.
Matters lurched south in Jan 2013 when the company took out national ads apologising for its home-brand burger containing a reported 30% horsemeat. Then the public had to stomach the notion that consuming a 'Spaghetti Western' didn't necessarily involve watching horses on the telly. And when Tesco thought the PR couldn't worsen, well it did... Read More