Common-sense sales & marketing: What works? | Successes & failures: Invaluable lessons from entrepreneurs
Making a meal out of dishonest business
Supermarket ‘thoroughbred’ ‘Tesco‘ was guilty of making a meal out of dishonest business during the horsemeat scandal. Matters lurched south in Jan 2013 when the company took out national ads apologising for its home-brand burger containing a reported 30% horsemeat. Then the public had to stomach the notion that consuming a ‘Spaghetti Western‘ didn’t necessarily…