This article may be about playing the business dating game, but it is accompanied by a warning: Networking is a very important activity for people running start-up businesses, but it can kill you..!
Developing an insight into the behaviour of others is a powerful advantage in entrepreneurial life. Some find building relationships easier than others. But regardless of your ability, understanding how the entrepreneur can read minds requires practice and some understanding of behavioural theory…
The car stops. You open the vehicle’s passenger door and eye the driver. In those first 7 seconds you’re tuning into one thing… A short conversation ensues about direction and destination. But the verbal exchange masks the important stuff. Because the decision to accept a lift is never a small one. You’re checking out the…
Businesses that have learnt how to succeed with a market focused strategy are far more likely to survive and thrive. Unfortunately, far too many small businesses adopt a product focused strategy and fail to understand the market(s) being served. Market Research is considered a distraction rather than the guiding light. And this is a key…