Empathetic Patient Selling
Empathetic, patient selling is the way startups should engage customers and prospects during the C19 crisis. In times of uncertainty, people are typically not looking for deals, discounts and best buys. Instead, they are looking for support, help and reassurance. But why is it so important to understand empathetic… Read More
Why is the Most Important Entrepreneurial Skill Seldom Taught?
Understanding why the most important entrepreneurial skill is seldom taught Globally, little evidence exists that business start-up and survival rates are improving. Data released by Experian (November 2011) showed 70% of start-up businesses fail within 36 months of starting. So it's a mystery why the most important entrepreneurial skill is seldom taught. If entrepreneurs are to survive & thrive we need to provide the right training... Read More
Achieve Sales Effectively
How to achieve sales effectively? In the early nineties I employed a salesman on a short-term 10 week contract. I gave him a sales target of £10k and suggested we meet each Friday to review progress. This was my plan to achieve sales effectively... Read More