Tag: Tesco
Good Customer Relations: Think Detail
How do you ensure good customer relations?
Have a tough day… thinking about good customer relations?
If the giant supermarkets can get good customer relations wrong by not fully thinking through their interaction with the public, then there is hope for all new entrepreneurs. Read More
Making a meal out of dishonest business
The horsemeat scandal and making a meal out of dishonest business
Supermarket 'thoroughbred' 'Tesco' was guilty of making a meal out of dishonest business during the horsemeat scandal.
Matters lurched south in Jan 2013 when the company took out national ads apologising for its home-brand burger containing a reported 30% horsemeat. Then the public had to stomach the notion that consuming a 'Spaghetti Western' didn't necessarily involve watching horses on the telly. And when Tesco thought the PR couldn't worsen, well it did... Read More