Search results for market focus

Succeed with a Market Focused Strategy
Succeed with a market focused strategy Businesses that have learnt how to succeed with a market focused strategy are far more likely to survive and thrive. Unfortunately, far too many small businesses adopt a product focused strategy and fail to understand the market(s) being served. Market Research is considered a distraction rather than the guiding light. And this is a key reason why so many businesses fail early... Read More

Startup businesses must focus
Startup businesses must focus Startup businesses must focus in order to succeed. From an early point in my self-employment journey I regularly used these 4 questions to help my venture stay on track. Where have I come from? Where am I now? Where do I want to go? How do I get there? Read More

Startup Love Story (a tragedy in 3 parts)
Startup Love – Part 1 – The idea Startup love. A bedroom. Chris had fallen head over-heels and was besotted with his wonderful new idea. He had discovered his entrepreneurial heart’s desire. Endless days were spent working on his computer, which perched on the small desk next to his bed. Read More

Find New Business Ideas to (kick) Start your Business
Where to find new ideas to start your business If you read the post 'How to Profit from the Alternative Rhythms of Time', you'll be aware I recommended the 'Springwise' website. It's just one place to find new business ideas to kick-start your thinking and get your daily fix of innovative and entrepreneurial thoughts... Read More

How to Shape Your Business
After several years working very hard on my first venture, an experienced mentor and friend drew me a simple diagram to demonstrate how to run a much more effective company. "It's all about knowing how to shape your business and getting the direction right" Chris said, taking his pen off the paper and sitting back in his chair. I peered at the illustration. None the wiser I looked up at his smiling face and asked him to explain. What he told me influences my thinking everyday... Read More

Enterprising Academics: Alternative Guide to Publishing
Enterprising academics keen for their research to be recognised and shared can take advantage of alternative platforms and media channels. This post looks at podcasts and blogs. If creating and/or appearing in podcasts, blogs and the media appeals, what practices and principles should you adopt, without risking reputation?… Read More