Search results for market focus

Startup Podcast Series 2: Get Better, Go Further

Learn business lessons from the experts Welcome to Series 2 of this Startup Podcast series. This second series hosted by Peter Harrington, explores key issues fitting within the theme of ‘Get Better, Go Further’. Learn business lessons from experts, receive top tips and discover invaluable information sources. Read More

Startup Mind Power: Turbo-charge your venture

Startup Mind Power Startup Mind Power is about understanding your mind and using that knowledge so your business functions at a higher level. By using startup mind power you can achieve meaningful ‘beyond expectation’ results quickly. We all have startup mind power, but most people don’t know how… Read More

Startup Survival Podcast Series 1

Peter Harrington hosts the Entrepreneurship Podcast for Future Changemakers – Listen to Series 1 of the Startup Podcast here. Written and published by serial entrepreneur Peter Harrington, Series 1 of the Startup Survival Podcast draws on 30+ years of starting & growing companies. Combining interviews, recommended reads and theory tips,… Read More

Embedding Negotiation Skills

Embedding negotiation skills, so people understand how to apply learning, is best achieved through a combination of theory and repeated practice. Principles underpinning good negotiation have not changed much over time. But, whilst people may remember what they have read and been told to do, they are typically less aware of their own behaviour and how it impacts the 'ot Read More

Bedroom Business becomes Big Business

Steve Jobs launched Apple from a garage. Mark Zuckerberg’s entrepreneurial journey with Facebook began in a university dormitory. Over 500,000 new UK firms are created each year and many start life as a bedroom business. Given the financial pressures faced by young people, is it any… Read More

Teach & Defeat Deafening Silence

Being able to defeat deafening silence is a behaviour most entrepreneurs must demonstrate Teaching budding entrepreneurs about finance, marketing and business plans etc. is commonplace. But why is it so many courses forget to include a fundamental issue virtually all start-ups face? Read More

Are You Badvertising?

Avoid Badvertising by applying sound principles when creating promotional materials Badvertising is common. in fact it's way too common. Why is it that people running small businesses spend so much money and time on adverts that fail to communicate the main message? Or worse, any message at all. People working on their own can suffer from tunnel vision. And most small business owners I know can't afford to engage an ad agency. But gathering a committee of friends to discuss and design your ads doesn’t necessarily “make a camel”, as the saying goes. Sometimes it makes a tortoise… Read More