Great teaching: Entrepreneurship, enterprise & business

Discover how pioneering teachers and trainers approach the subjects of entrepreneurship, enterprise and business

Plan to achieve sales effectively

How do you plan to achieve sales effectively? In the early nineties I employed a salesman on a short-term 10 week contract. I gave him a sales target of £10k and suggested we meet each Friday to review progress. This was my plan to achieve sales effectively... Read More

Don’t waste time applying for jobs

Don't waste time applying for jobs if you know a better way Sometimes when people ask for advice about employment, I'll suggest they don't waste time applying for jobs. The process is inefficient as well as frustrating and the chances of success are often very low... Read More

How the entrepreneur can read minds

Find out how the entrepreneur can read minds Developing an insight into the behaviour of others is a powerful advantage in entrepreneurial life. Some find building relationships easier than others. But regardless of your ability, understanding how the entrepreneur can read minds requires practice and some understanding of behavioural theory... Read More

Succeed with a market focused strategy

Succeed with a market focused strategy Businesses that have learnt how to succeed with a market focused strategy are far more likely to survive and thrive. Unfortunately, far too many small businesses adopt a product focused strategy and fail to understand the market(s) being served. Research is considered a distraction rather than the guiding light. And this is a key reason why so many businesses fail early... Read More