Great teaching: Entrepreneurship, enterprise & business

Smug and the devil of self-importance As I climbed the tank crane's 10 foot ladder to access the driver's cab I knew this wasn't going to be a typical hitchhiking experience.. But I wasn't aware that I was about to be hijacked by the devil. The devil of self-importance... Read More

How to achieve sales effectively? In the early nineties I employed a salesman on a short-term 10 week contract. I gave him a sales target of £10k and suggested we meet each Friday to review progress. This was my plan to achieve sales effectively... Read More

Successful job hunting requires entrepreneurial approaches When people ask for advice about finding meaningful employment, I always suggest they don’t waste time applying for jobs. The  traditional job-hunting process wastes so much time and money. Money and time is lost because everyone is trying to go through… Read More

Find out how the entrepreneur can read minds Developing an insight into the behaviour of others is a powerful advantage in entrepreneurial life. Some find building relationships easier than others. But regardless of your ability, understanding how the entrepreneur can read minds requires practice and some understanding of behavioural theory... Read More

Succeed with a market focused strategy Businesses that have learnt how to succeed with a market focused strategy are far more likely to survive and thrive. Unfortunately, far too many small businesses adopt a product focused strategy and fail to understand the market(s) being served. Market Research is considered a distraction rather than the guiding light. And this is a key reason why so many businesses fail early... Read More