Figuring out pricing

Avoid guesswork when figuring out pricing Many start-ups wrongly copy the hitchhiker when it comes to figuring out pricing. An outstretched thumb works by the road, but a finger in the air almost always plucks financially flawed figures. Pricing products or services (especially the first time) isn't easy, but considered calculation based on some key principles can make all the difference between business success and failure... Read More

Playing the Business Dating Game

Playing the business dating game requires excellent communication skills This article may be about playing the business dating game, but it is accompanied by a warning: Networking is a very important activity for people running start-up businesses, but it can kill you..! Read More

The Thick-skinned Entrepreneur Goes Further…

Rejection hurts but the thick-skinned entrepreneur goes further... Even as a thick-skinned entrepreneur, at the start of any day hitchhiking, there was always a feeling of nervousness. It typically happened just before sticking out my thumb or holding up a sign. This is the moment of truth. You’re declaring your presence and your reason for being to all passing motorists... Read More

How the entrepreneur can read minds

Find out how the entrepreneur can read minds Developing an insight into the behaviour of others is a powerful advantage in entrepreneurial life. Some find building relationships easier than others. But regardless of your ability, understanding how the entrepreneur can read minds requires practice and some understanding of behavioural theory... Read More

Rugby Legend Stops for Hitchhiker

We gather critical information in the first 7 seconds The car stops. You open the vehicle’s passenger door and eye the driver. In those first 7 seconds you’re tuning into one thing… A short conversation ensues about direction and destination. But the verbal exchange masks the important stuff. Because… Read More

Startup Business Bootstrapping

Entrepreneurial, independent and self-reliant? Why not consider startup business bootstrapping your venture Failure has a wonderful capacity to reveal opportunities that otherwise remain hidden. Disastrous 'A' Level results in 1984  forced me to take a gap year. Whilst I envied friends destined for university, part of me delighted in the chance to step off the education treadmill... Read More

Startup businesses must focus

Startup businesses must focus Startup businesses must focus in order to succeed. From an early point in my self-employment journey I regularly used these 4 questions to help my venture stay on track. Where have I come from? Where am I now? Where do I want to go? How do I get there? Read More