Common-sense sales & marketing: What works? | Great teaching: Entrepreneurship, enterprise & business | Practical 'How to' business guidance and advice
Succeed with a Market Focused Strategy
Businesses that have learnt how to succeed with a market focused strategy are far more likely to survive and thrive. Unfortunately, far too many small businesses adopt a product focused strategy and fail to understand the market(s) being served. Market Research is considered a distraction rather than the guiding light. And this is a key…
