Peter Harrington – Page 15 – The Hitchhiker's Guide to Entrepreneurship

Get yourself the job you want... | Practical 'How to' business guidance and advice | Successes & failures: Invaluable lessons from entrepreneurs | Understand yourself and read behaviour quickly

The Thick-skinned Entrepreneur Goes Further…
ByPeter Harrington December 12, 2010October 15, 2018

Even as a thick-skinned entrepreneur, at the start of any day hitchhiking, there was always a feeling of nervousness. It typically happened just before sticking out my thumb or holding up a sign. This is the moment of truth. You’re declaring your presence and your reason for being to all passing motorists…

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Common-sense sales & marketing: What works? | Great teaching: Entrepreneurship, enterprise & business | Practical 'How to' business guidance and advice | Understand yourself and read behaviour quickly

How the entrepreneur can read minds
ByPeter Harrington December 10, 2010September 18, 2018

Developing an insight into the behaviour of others is a powerful advantage in entrepreneurial life. Some find building relationships easier than others. But regardless of your ability, understanding how the entrepreneur can read minds requires practice and some understanding of behavioural theory…

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Common-sense sales & marketing: What works? | Get yourself the job you want... | Practical 'How to' business guidance and advice | Understand yourself and read behaviour quickly

Rugby Legend Stops for Hitchhiker
ByPeter Harrington November 19, 2010May 12, 2020

The car stops. You open the vehicle’s passenger door and eye the driver. In those first 7 seconds you’re tuning into one thing… A short conversation ensues about direction and destination. But the verbal exchange masks the important stuff. Because the decision to accept a lift is never a small one. You’re checking out the…

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De-mystifying finance and making money | Get yourself the job you want... | Practical 'How to' business guidance and advice | Successes & failures: Invaluable lessons from entrepreneurs

Startup Business Bootstrapping
ByPeter Harrington November 11, 2010September 18, 2018

Failure has a wonderful capacity to reveal opportunities that otherwise remain hidden. Disastrous ‘A’ Level results in 1984 forced me to take a gap year. Whilst I envied friends destined for university, part of me delighted in the chance to step off the education treadmill…

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Common-sense sales & marketing: What works? | Practical 'How to' business guidance and advice

How to brand a small business
ByPeter Harrington November 8, 2010September 18, 2018

Learn how to brand your small business effectively so people are drawn to you. Treat your brand as a personality and shape it accordingly.

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Common-sense sales & marketing: What works? | Get yourself the job you want... | Understand yourself and read behaviour quickly

Startup businesses must focus
ByPeter Harrington November 8, 2010September 18, 2018

Startup businesses must focus in order to succeed. From an early point in my self-employment journey I regularly used these 4 questions to help my venture stay on track. Where have I come from? Where am I now? Where do I want to go? How do I get there?

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Common-sense sales & marketing: What works? | Practical 'How to' business guidance and advice

Achieving business competitive advantage
ByPeter Harrington November 8, 2010September 18, 2018

Watford Gap Service Station on the M1 is the only place where I have encountered real competition for a lift. Hitchhiking north from London one sunny Sunday afternoon, I was dropped off at the services only to find myself staring at a long queue of hitchhikers all desperate to travel my way. Buggar!

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Common-sense sales & marketing: What works? | Great teaching: Entrepreneurship, enterprise & business | Practical 'How to' business guidance and advice

Succeed with a Market Focused Strategy
ByPeter Harrington November 8, 2010January 21, 2019

Businesses that have learnt how to succeed with a market focused strategy are far more likely to survive and thrive. Unfortunately, far too many small businesses adopt a product focused strategy and fail to understand the market(s) being served. Market Research is considered a distraction rather than the guiding light. And this is a key…

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