In Cahoots with Cahoots Branding
It takes spivs and scoundrels who thrived in the post-war austerity of London to teach us all a profound lesson in what good, glamorous branding is all about. Know what I mean, guv?
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Good Customer Relations: Think Detail
Have a tough day… thinking about good customer relations? If the giant supermarkets can get good customer relations wrong by not fully thinking through their interaction with the public, then there is hope for all new entrepreneurs.
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Get Media Coverage
So how do businesses claim editorial space and get media coverage? Through diligence, cunning, making time, careful cultivation and, above all, understanding what business editors seek. And this is how to get your story in the media…
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In search of free publicity
So you are in search of free publicity and want to let the public know that you’re in the marketplace – that your goods/services/ product are ever so useful and worth paying for? Here is a major marketing tip that could positively turn the fortune of your sprouting venture: Advertising costs money. But editorial, whatever…
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Talent Crisis UK
Whilst exhibiting our on-line simulation product at this year’s Learning Technologies Show in London, I noticed a man patiently looking over our stand. Curious to know more about his interest, I walked over and introduced myself…
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Business advisers must nurture people
Whilst my work involves frequent presentations to people within education, it’s rare for me to be in a primary school. But this last week, one audience was a class of enthusiastic Year 6 pupils from the Yorkshire town of Selby…
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Septic Blatter – Toxic Whiff
Ten years ago when the kids were just out of pushchairs, the family were walking in the Yorkshire Moors. Towards the summit of a hill an elderly man strode past us. He was full of ebullience but empty on engagement. Septic Blatter That man was Jimmy Saville. I remember thinking at the time there was…
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Great teaching: Entrepreneurship, enterprise & business | SimVenture: Global impact of a business simulation
Game-changing Business Simulation
Whilst the team is yet to see the blood, much sweat and the occasional tear has been shed whilst building what we believe is a game-changing business simulation…
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