In search of free publicity

In search of free publicity... So you are in search of free publicity and want to let the public know that you’re in the marketplace - that your goods/services/ product are ever so useful and worth paying for? Here is a major marketing tip that could positively turn the fortune of your sprouting venture: Advertising costs money. But editorial, whatever the medium, can be free... Read More

Talent Crisis UK

Is the UK facing a talent crisis? Whilst exhibiting our on-line simulation product at this year's Learning Technologies Show in London, I noticed a man patiently looking over our stand. Curious to know more about his interest, I walked over and introduced myself... Read More

Septic Blatter – Toxic Whiff

Septic Blatter has a toxic whiff Ten years ago when the kids were just out of pushchairs, the family were walking in the Yorkshire Moors. Towards the summit of a hill an elderly man strode past us. He was full of ebullience but empty on engagement. Read More

Can you Teach Entrepreneurship?

Can you teach entrepreneurship? The question "Can you teach entrepreneurship?" has received much attention over the last decade. People who teach entrepreneurship have an important job to do. However, much like the relationship between a 'product' and its life sustaining 'market', more consideration needs to be given to how people learn/engage with this subject. For me, academia stills over-emphases traditional didactic pedagogy. Insufficient thought is being applied to how learners learn and how entrepreneurial minds think. Read More

Cappadocia Ballooning

Cappadocia Ballooning at sunrise. We counted 92 balloons. Waking to the sound of  an alarm shouldn't be part of any holiday. But this morning, the family is Cappadocia ballooning. It's 4am. In 20 minutes, a minibus will collect us from our stunning cave hotel. In little over an hour, and before the sun has risen, we will be climbing towards Turkey's rich and loyal blue skies. The air will be warm, clear and still. The views breathtaking. And then the sun will rise... Read More