Good Customer Relations: Think Detail

How do you ensure good customer relations? Have a tough day… thinking about good customer relations? If the giant supermarkets can get good customer relations wrong by not fully thinking through their interaction with the public, then there is hope for all new entrepreneurs. Read More

Get Media Coverage

Get your story in the media... So how do businesses claim editorial space and get  media coverage? Through diligence, cunning, making time, careful cultivation and, above all, understanding what business editors seek. And this is how to get your story in the media... Read More

In search of free publicity

In search of free publicity... So you are in search of free publicity and want to let the public know that you’re in the marketplace - that your goods/services/ product are ever so useful and worth paying for? Here is a major marketing tip that could positively turn the fortune of your sprouting venture: Advertising costs money. But editorial, whatever the medium, can be free... Read More

Talent Crisis UK

Is the UK facing a talent crisis? Whilst exhibiting our on-line simulation product at this year's Learning Technologies Show in London, I noticed a man patiently looking over our stand. Curious to know more about his interest, I walked over and introduced myself... Read More

Septic Blatter – Toxic Whiff

Septic Blatter has a toxic whiff Ten years ago when the kids were just out of pushchairs, the family were walking in the Yorkshire Moors. Towards the summit of a hill an elderly man strode past us. He was full of ebullience but empty on engagement. Read More

Can you Teach Entrepreneurship?

Can you teach entrepreneurship? The question "Can you teach entrepreneurship?" has received much attention over the last decade. People who teach entrepreneurship have an important job to do. However, much like the relationship between a 'product' and its life sustaining 'market', more consideration needs to be given to how people learn/engage with this subject. For me, academia stills over-emphases traditional didactic pedagogy. Insufficient thought is being applied to how learners learn and how entrepreneurial minds think. Read More