Are You Badvertising?
Avoid Badvertising by applying sound principles when creating promotional materials Badvertising is common. in fact it's way too common. Why is it that people running small businesses spend so much money and time on adverts that fail to communicate the main message? Or worse, any message at all. People working on their own can suffer from tunnel vision. And most small business owners I know can't afford to engage an ad agency. But gathering a committee of friends to discuss and design your ads doesn’t necessarily “make a camel”, as the saying goes. Sometimes it makes a tortoise… Read More
Are You Showing Vulnerability?
Showing vulnerability is good? Showing vulnerability is not something we associate with 'the successful ones' or 'the special ones'. Quite the opposite. Successful, special people strut their stuff with pomp and purpose. Think Trumped-up politics, sport or popular reality shows like 'The Apprentice'. And invariably, you find yourself bridling. They are the aspiring heroes who haughtily present themselves to their prospective boss or audience with glamour and gloss, slick ‘n’ snappy and wrapped in armadillo-like impermeable confidence... Read More
In Cahoots with branding
In Cahoots with branding It takes spivs and scoundrels who thrived in the post-war austerity of London to teach us all a profound lesson in what good, glamorous branding is all about. Know what I mean, guv? Read More
Good customer relations: Think detail
How do you ensure good customer relations? Have a tough day… thinking about good customer relations? If the giant supermarkets can get good customer relations wrong by not deeply enough considering their interaction with the public, then there is hope for all new entrepreneurs. Tesco has just… Read More
Get your story in the media
Get your story in the media... So how do businesses get their venture’s story in editorial space? Through diligence, cunning, making time, careful cultivation and, above all, understanding what business editors seek. And this is how to get your story in the media... Read More
In search of free publicity
In search of free publicity... So you are in search of free publicity and want to let the public know that you’re in the marketplace - that your goods/services/ product are ever so useful and worth paying for? Here is a major marketing tip that could positively turn the fortune of your sprouting venture: Advertising costs money. But editorial, whatever the medium, can be free... Read More
Talent Crisis UK
Is the UK facing a talent crisis? Whilst exhibiting our on-line simulation product at this year's Learning Technologies Show in London, I noticed a man patiently looking over our stand. Curious to know more about his interest, I walked over and introduced myself... Read More
Business advisers must nurture people
Whilst my work involves frequent presentations to people within education, it's rare for me to be in a primary school. But this last week, one audience was a class of enthusiastic Year 6 pupils from the Yorkshire town of Selby... Read More