Loving an Elevator
Loving an elevator. Did Dermot's proposal work? Let what happened to my young friend, Dermot, be an object lesson to all who want to learn how to fuse love with business. Now, as Valentine’s Day looms on February 14, this is as good a time as any to tell his story... Read More
How to Make a Fast Entrepreneurial Fortune
To make a fast entrepreneurial fortune in business requires the right mindset If you want to make a fast entrepreneurial fortune today, buy a lottery ticket. But if you possess some skills, resilience, patience and a preparedness to read the rest of this post, there is an alternative... Read More
Entrepreneurship Awards for You to Win
What entrepreneurship awards are up for grabs? Remember how a Compendium of Games was always a standard, delightful gift under your Christmas tree? Well, ho, ho, ho, I have a similar offering for you, which should bring fascination throughout 2016 – and perhaps for years to come... Read More
Are You Badvertising?
Avoid Badvertising by applying sound principles when creating promotional materials Badvertising is common. in fact it's way too common. Why is it that people running small businesses spend so much money and time on adverts that fail to communicate the main message? Or worse, any message at all. People working on their own can suffer from tunnel vision. And most small business owners I know can't afford to engage an ad agency. But gathering a committee of friends to discuss and design your ads doesn’t necessarily “make a camel”, as the saying goes. Sometimes it makes a tortoise… Read More
Are You Showing Vulnerability?
Showing vulnerability is good? Showing vulnerability is not something we associate with 'the successful ones' or 'the special ones'. Quite the opposite. Successful, special people strut their stuff with pomp and purpose. Think Trumped-up politics, sport or popular reality shows like 'The Apprentice'. And invariably, you find yourself bridling. They are the aspiring heroes who haughtily present themselves to their prospective boss or audience with glamour and gloss, slick ‘n’ snappy and wrapped in armadillo-like impermeable confidence... Read More
In Cahoots with Cahoots Branding
Cahoots branding It takes spivs and scoundrels who thrived in the post-war austerity of London to teach us all a profound lesson in what good, glamorous branding is all about. Know what I mean, guv? Read More
Good Customer Relations: Think Detail
How do you ensure good customer relations? Have a tough day… thinking about good customer relations? If the giant supermarkets can get good customer relations wrong by not fully thinking through their interaction with the public, then there is hope for all new entrepreneurs. Read More
Get Media Coverage
Get your story in the media... So how do businesses claim editorial space and get media coverage? Through diligence, cunning, making time, careful cultivation and, above all, understanding what business editors seek. And this is how to get your story in the media... Read More