Practical ‘How to’ business guidance and advice

Low budget London office. Discover the entrepreneurial way to work in the capital HAD Abraham Maslow, that genius American psychologist, who died in 1970 survived to witness today's technological wonders, he would have amended his life’s work... Read More

Loving an elevator. Did Dermot's proposal work? Let what happened to my young friend, Dermot, be an object lesson to all who want to learn how to fuse love with business. Now, as Valentine’s Day looms on February 14, this is as good a time as any to tell his story... Read More

To make a fast entrepreneurial fortune in business requires the right mindset If you want to make a fast entrepreneurial fortune today, buy a lottery ticket. But if you possess some skills, resilience, patience and a preparedness to read the rest of this post, there is an alternative... Read More

Avoid Badvertising by applying sound principles when creating promotional materials Badvertising is common. in fact it's way too common. Why is it that people running small businesses spend so much money and time on adverts that fail to communicate the main message? Or worse, any message at all. People working on their own can suffer from tunnel vision. And most small business owners I know can't afford to engage an ad agency. But gathering a committee of friends to discuss and design your ads doesn’t necessarily “make a camel”, as the saying goes. Sometimes it makes a tortoise… Read More

Showing vulnerability is good? Showing vulnerability is not something we associate with 'the successful ones' or 'the special ones'. Quite the opposite. Successful, special people strut their stuff with pomp and purpose. Think Trumped-up politics, sport or popular reality shows like 'The Apprentice'. And invariably, you find yourself bridling. They are the aspiring heroes who haughtily present themselves to their prospective boss or audience with glamour and gloss, slick ‘n’ snappy and wrapped in armadillo-like impermeable confidence... Read More

 Cahoots branding It takes spivs and scoundrels who thrived in the post-war austerity of London to teach us all a profound lesson in what good, glamorous branding is all about. Know what I mean, guv? Read More

How do you ensure good customer relations? Have a tough day… thinking about good customer relations? If the giant supermarkets can get good customer relations wrong by not fully thinking through their interaction with the public, then there is hope for all new entrepreneurs. Read More