C19 Startup Survival Podcast

Drawing on my 30+ years’ experience of starting + growing companies, this Startup Survival Podcast provides fresh insight, practical ideas and key references for entrepreneurs seeking to navigate the crisis – and ultimately discover and create new opportunities.


startup survival podcast LSE Generate Logo

Working with LSE

Working with LSE Generate within the London School of Economics*, the series explores key issues and benefits from interviews with expert guests – all with a mind to helping you through the crisis.

With a focus on attitude and thinking beyond and behind the immediate, the series covers: Mindset, Resilience, Building Trust, Effective Communications, Making Sales, Inspirational Leadership, Managing Money, Effective Teamwork and International Perspectives. Ultimately the final episode asks the question: What does Startup Success really mean?

Since the Startup Survival podcast is an ongoing, open project, your feedback, questions and thoughts are needed. Please leave your comments below. You can also reach me through twitter, search for ‘PeteSimVenture’ or via my Linkedin Site – https://www.linkedin.com/in/petesimventure/


Startup Survival Podcast Series

Podcast 1 – Mindset

Podcast 1 – Mindset: Learn how to adopt a mindset that allows you to handle this crisis with purpose. Understand how customers are thinking and feeling and how you should approach them. Discover a direction for your venture and learn what speed to move at and how best to use your time.

For the benefit of all, you can also download a text copy of this episode.


Podcast 2 – Resilience

Podcast 2 – Resilience: Meet mindfulness expert Martin Summerfield who shares his insight and thoughts for developing resilience in challenging times. By listening to this podcast you’ll learn more about the mind as well as tools to help you navigate through the crisis. You’ll also discover valuable reference texts, all recommended to help you make sense of what’s happening in your startup world.

For the benefit of all, you can also download a text copy of this episode.


Podcast 3 – Building Trust

Podcast 3 – Building Trust: Using latest research and expert references, enjoy a deeper dive into this most important of subjects and discover how and why mastering trust during the startup business phase is so critical. Amongst other people, you’ll learn from Harvard Business School Professor, Frances Frei and trust specialist, Rachel Botsman.

For the benefit of all, you can also download a text copy of this episode.


Podcast 4 – Effective Communications

Podcast 4 – Effective Communications: When a crisis such as C19 strikes, how do you best communicate with people? Listen to Occupational Psychologist Shauna McVeigh as well as social media specialist Cilla Richards as they share their thoughts. Learn about effective use of social media, how to communicate within your organisation and discover how to reach out to clients and prospects.

Apologies to avid episode 1 listeners who heard me say this episode would be dedicated to external communication. Due to the wealth of material, I had to divide this podcast into 3 parts. However, if you want more key information on external comms, I’ve published a supporting blog post about making the complex simple which expands on the work by Chip and Dan Heath. 

A written text copy for this episode will be published here. Thank you for your patience.

Out on June 8th – Podcast 5 – Making Sales: Join me as I chat with expert guest and start-up survivor Richard Hughes-Jones. Together we consider why so many salespeople are bad at selling and consider the implications for startups. But don’t be dismayed, the podcast also shares the fundamental principles for getting sales and personal selling right. Drawing on decades of personal experience, research-backed advice and an appropriate dose of theory, this episode is not to be missed, especially if you want your venture to survive and preferably thrive.


Listen on Apple, Spotify, Google and more… 

This podcast series is also available for listening and download on Apple, Spotify, Google and other platforms. The link below takes you to the BuzzSprout site from where you can access the podcast elsewhere.

Access the Startup Survival Podcast Series from other platforms 



Peter Harrington is CEO at VSL where the SimVenture Team supplies advanced on-line business and entrepreneurship simulations and learning solutions to universities and corporate clients in 40+ countries. Peter is also an Entrepreneur in Residence at the London School of Economics and London South Bank University.

Within Podcast 1, the following sources are all referenced: Mark Schaefer, Steve Blank, Dave Jarman, Pema Chodron and Seth Godin. Thank you for being out there.

Within Podcast 2, the following sources are all referenced: Phil Knight and Shoedog, Matthew Syed, Amy Edmondson, Victor Frankl, James Stockdale and the Stockdale Paradox, Yohan Iddawela, Matthew Walker, Headspace, Ten Percent Happier, Mark Williams and of course the generous and extremely insightful Martin Summerfield.

Within Podcast 3, the following sources are all referenced: Frances Frei, Rachel Botsman, Stephen R Covey, Eddie Izzard, Seth Godin and London South Bank University. Of course, this section would be incomplete if I failed to hitch you up with the early love of my life and the brilliant BlaBlaCar.

Within Podcast 4, the following sources are all referenced: Cilla Richards, Shauna McVeigh, HCubed, SCARF, Thanks for the Feedback by Stone & Heen, The Trusted Advisor by David Maister, Robert Galfrod and Charles Green, Clear is Kind by Brene Brown, How Fearless Organisations Succeed and Psychological Safety by Amy Edmonson, Find your Why by Simon Sinek, Hubspot Customer Insight & Persona, Contagious by Jonah Berger, Coursera, Made to Stick by Chip and Dan Heath and Carol Dweck.


Thank You to the Champions

From inspiration through to support and distribution, this podcast series would not have been possible but for the help of many. As a team ‘thank you’ I’m sharing details of all the champions who have helped to make this uncertain adventure a reality.

Firstly a huge ‘thank-you’ to LJ Silverman at LSE Generate who deserves all praise and recognition for suggesting the original podcast idea. Then there’s Duncan Bennetts for his generosity, wonderful production skills and stunning ‘script to podcast’ turnaround speed.

And thank you to Temi for providing such a great audio to transcription service.

And to the growing group of wonderful people whose ideas, support, encouragement, contribution, distribution, promotion, critique and ‘good’ or ‘get better’ feedback has made this series such a joy and inspiration to be part of…

Kate Beresford, Alison Price, Jon Powell, Ruth Rowe, Philip Clegg, Martin Summerfield, Ngiam Tee Woh, Sadek Farrag, Yasmine Aggour, Sharon Heleine, Hang Do, Tony Robinson, Gilbert Zana Naab, Lucy Hatt, Colin Jones, Rachel Willcox, Caroline McCall, Katie Atkinson, Rob McWilliam, Septi Bakula, Vito Veneziano, Alison Gee, David Townsend, Tom Cooney, Rob Edwards, Matthew Draycott, David Bozward, Richard Hughes Jones, Andrea Bonacker, Kate Broadhurst, Simon Brown, Gill Gourlay, Inge Hill, Simon Bedford, Chris Titley, Rhys Pearce-Palmer, Adrian Collier, Kat Mack, Matthew Anderson, Jay Bal, Jeff Skinner, Linsey Cole, Bonnie Hacking, Paul Brough Jones, Mike Ashwell, John Gamba, Bruce Snider, Samuel Mwaura, Frances Frei, Rachel Botsman, Ben Guthrie, Lesley Strachan, Jules Hall, Shauna McVeigh, Matteo Fortunato Condello, Kajal Sanghrajka, Philip Ashworth, Nicole Dupree, Mile Terziovski, Jon Lo, Yohan Iddawela, Alice Eddie, Vida Patil, Lucian Andrei, Donncha Hughes, Jorge Guedes, Herman Thom, Hitendra Solanki, John Hiscox, Derek Utley, Pelin Demirel, Olga Miler, Peter Allen, Andreas Kuckertz, Kiran Arokiasamy, Antonio Padilla-Meléndez, Amit Mishra, Cilla Richards, Robert Newbery, Mohd Arif, Amina Wakefield, Joshua Anthony, Deepak Kasthwal, Nina Lanzon, Anjali Ramachandran, Marcus O’Dair, Gaurav Singh, Emmanuel Godin, Patrick Dunne, Chris Jackson, Douglas Shand, Dhruv Bijoor, Tita Borshalina, Steven Barpalias, Tatiana Zalan, Polly Macpherson, Alice Eddie, Danielle Phillips, Lan Yin, Jean-Claude Junqua, Christopher Shannon, Jay Patel, Armin Honorasa, Kevin Hammond, Helen Hopper, Emma Chilvers, Maria Grogan, Sophie Neuhut, Cayetana Martinez, Anna Levett, Joeri Mol, Meena Chavan, Shishir Miglani, Antoniya Doneva, Jaco Burger, Nick Russill, Mahan Tavakoli, Eric Anthony Spieth, Matthew Gilbert, Dave Irwin, Mahmoud N. Kelany, Dhruv Goyal, Michael Openshaw, Barb Mason, Jem Henderson, Steve Rice, Suneel Kunamaneni, Joe Mahoney and hopefully many more…

I thank you.


startup survival

How to think from Crisis to Opportunity

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