So you are in search of free publicity and want to let the public know that you’re in the marketplace – that your goods/services/ product are ever so useful and worth paying for?
Waking to the sound of an alarm shouldn’t be part of any holiday. But this morning, the family is ballooning over Cappadocia.
It’s 4am. In 20 minutes, a minibus will pick us up from our cave hotel. In little over an hour, and before the sun has risen, we will be climbing towards Turkey’s rich and loyal blue skies. The air will be warm, clear and still. The views will be breathtaking. And then the sun will rise… [Read more…]
In this time exporting has become a key revenue stream with over 35% of sales consistently coming from overseas. So what’s been learnt and how can you start exporting and thus build your business? Here are my top 10 tips… [Read more…]
John Keats, the famous 19th century poet, became part of the Italian family holiday during the summer. His life fascinated me and helped me to understand the power of poetry for entrepreneurs…
Being 25 years’ self-employed I feel I’ve developed a ‘nose’ for judging whether a business or project might work.
The personal journey over the last quarter century has had its mix of success and failure; critical experience informing the senses as to whether something new can progress sufficiently so it bears fruit in the longer-term… [Read more…]
People seeking to master the art of making successful telephone sales calls are often crap at their job. What’s worse is that many have received some god-awful training which might as well be called ‘How to shaft the customer’… [Read more…]
To promote products and services, most small businesses need to know how to make the most from exhibiting.
Just like the hitchhiker, you put yourself right in front of passing potential customers, waiting for someone to take interest and stop by… [Read more…]